FOR ALEC

Hi Alec,

I'm Elías Merino, founder and CEO of SISÜ.

A creative firm made up of filmmakers, writers, anthropologists, and tech nerds.

We specialize in turning brands and their leaders into GLOBAL ICONS,
through the power of storytelling, cinema, and identity.

We've created a new category in the market:

FILMS FOR ICONS

Let me show you what FILMS FOR ICONS is all about,
the impact it creates for your clients,
and the revenue it can generate for your agency.

  • 🔹WHAT IS FILMS FOR ICONS?
    It’s a strategic tool that turns your clients’ stories—their experiences, sacrifices, victories, and failures—into a cinematic piece that reshapes how the world sees them.

    —The film isn’t just for them.
    It’s designed to influence those who shape their career: audiences, event organizers, brands, media, companies, and investors.

    🔹WHY?
    Because a leader’s story is their greatest competitive edge.

    People can copy what they do, what they say, their services, even their style...
    But they can never copy who they are.

    That’s why who they are is more powerful than a thousand ads.

    In a world full of plastic and fear, authenticity is a competitive advantage no one can replicate.

    🔹THE POWER OF STORIES
    Since the dawn of time, the first humans told stories around the fire to survive the long, dark, dangerous nights.

    Stories are written into our DNA.
    They are the oldest and most powerful tool we have to inspire, connect, and persuade.

  • 🔹THE CINEMATIC PIECE:

    It radically sets them apart from anyone else in their field.

    It positions them in a category of their own, where they no longer compete—they lead.

    It builds a deep emotional connection with decision-makers: audiences, brands, companies, media.

    It elevates both their personal brand and professional positioning simultaneously.

    The piece can be used as a keynote opener, a pitch asset, or PR and campaign content.
    It’s cinema—but also positioning, marketing, and legacy.

    Authority. Respect. Positioning.

    It justifies a higher speaking fee.
    It turns the client into an icon, not just another speaker.

Our service is exclusive, and we’re only looking to partner with one ally per continent.

  • You earn a direct commission for every client we close—no management, no investment, no production on your end.

    You increase your value proposition without adding any operational load.

    You raise the ticket of your services: every client with a FILM FOR ICONS charges more, books more, and positions themselves better.

    You become the only one capable of offering your clients a cinematic tool that turns them into leaders of their industry.

    You add a premium asset to your portfolio—one that elevates the emotional and perceived value of your entire offering.

    The film also strengthens your own reputation: not just as a talent agent, but as someone who builds legacy.

    Exclusivity.
    We only partner with three agencies worldwide: one in the USA, one in Europe, and one in LATAM.
    No other company in your territory can offer FILMS FOR ICONS.

FILMS FOR

ICONS

ELÍAS MERINO, FOUNDER & CEO —SISÜ

FILMS FOR ICONS is strategy, positioning, and differentiation.

  • All bonuses are included at no extra cost.

    🔹EXCLUSIVE OPENING PIECE
    We produce a special version of the FILM FOR ICONS (60–90 seconds), designed to open keynotes, workshops, launches, or any format.

    A cinematic opening that moves, connects, positions, and primes the audience—before your speaker even says a word.

    🔹EXTRA PIECE
    We create an entirely new cinematic segment to support and amplify your speaker’s message—whether it's a keynote, workshop, training, or any experience.

    It’s not a recap or an intro. It’s a short, narrative-driven, emotional film that deepens the message, connects with the audience, and entertains while reinforcing the core theme.

    🔹DIRECTOR’S CUT
    This is designed to be a timeless investment. Great films never expire—they inspire for years.
    Your client’s piece will never lose impact or relevance. And if one of your talents hits a major milestone, we’ll update the film at no cost to keep it current and powerful.

    🔹MAKING OF
    We document the entire journey—from first encounters to creation and filming—into a cinematic making of.

    But this is more than a bonus: it’s a strategic tool. It reveals the courage of the speaker and highlights your role as the key partner, showing that you don’t just manage careers—you transform them.

    🔹STORY PITCH
    This isn’t a bio.
    This isn’t a CV.
    It’s a story that connects, positions, and sells.

    We craft a written narrative that reveals who your client truly is—beyond titles and roles. A piece designed to make brands, organizers, audiences, and media instantly feel why this person matters.

    We don’t explain their value.
    We make people feel it.

An ICON isn’t just a little different, a little more expensive, or a little more polished.

An ICON does what no one else dares to do—and creates a category of their own.

An ICON doesn’t compete.

PRODUCTION

We’re ready for anything—
from gathering the key moments of a lifetime,
to filming the leader with their child in the living room of their new home,
or even following them up Mount Everest.

WITH FILMS FOR ICONS, EVERYONE WINS.

The leader is positioned as an icon, stands apart from the rest, and multiplies their perceived value.

The partner unlocks a new stream of income, prestige, and an offer no competitor can replicate.

And we gain access to extraordinary talent to turn into icons—while building visibility around the globe.

Elías Merino
Founder & CEO – SISÜ

You can reach me directly at sisu@sisu-brand.com
or on my personal number: +52 1 55 1225 0765